Waiting until things fall apart is usually a bad idea, and an expensive practice. We feel the same way about Facebook Advertising.
When you’re spending a lot of money on a platform, especially if that platform is a contributing factor to your overall success, it makes sense to engage in routine maintenance and problem solving. Because often, unmanaged problems lead to a loss in potential revenue, and/or an unnecessary decline in performance.
That’s why we’re here. We are the “mechanics” of the Facebook Advertising ecosystem. In addition to having the technical background, our agency also has tons of experience managing campaigns. So we understand, from an Advertiser or Media Buyer perspective, what it is like to be in your shoes, and how to “speak your language.”
Additionally, our founders have also been in the bootstrapper’s position. The place where your back is up against the wall and you have to figure out how to make advertising work, because your company or product success depends on it. We understand juggling CPA with AOV or LTV to build out a model that works. So we know when we make technical suggestions, how that plays into the entirety of your performance marketing goals.
It’s Likely That You Have A ProblemSome people fully understand the problem, some don’t. Some just know things aren’t working properly and need a fix.
“Our catalog isn’t syncing, we need it fixed.”
“Our pixel is double-firing.”
“We see more conversions in Ads Manager than we have in orders, something is wrong.”
“We need to track more events.”
If you know what you need, we can schedule a Discovery Call to discuss it. If you just know things aren’t working, we usually take a look and see what we find.
The ProcessTypically we need the following access/permissions in Business Manager:
- Your pixel, so we can view event data.
- Your product catalog, if we are troubleshooting issues or making improvements.
- Your ad account, if we are assisting with the generation of custom audiences (through custom pixel events or custom parameters).
- Any third party tools that are interacting with your pixel (Google Tag Manager, Segment, etc.).
- Your Shopify store backend, so we can view any themes, apps or other settings. We do not need access to customer or order data.
Additionally, with most stores, we will often make recommendations for better utilizing Facebook’s technical features to improve your advertising. For example, optimizations to your product catalog, or custom pixel events that you could track to better market your products or services.
We don’t do this to get more work, in fact, we don’t even propose that we do the work, we provide those recommendations because often, when we take a data driven look at your advertising assets, we can spot opportunities that you may not be aware of.
The WorkOnce we submit a Statement of Work, and received a signed copy, we begin work. We typically provide the timeline in the SOW. When we near completion, we meet with you and your team, your Facebook account manager (if necessary) and review the work and our recommendations.
Some clients will choose an additional monitoring period (30-60 days), if they are planning a large campaign and want to have someone “on-call” in case they have additional needs. We offer that additional service also.